Privacy policy
This Privacy Statement describes how we process the personal data of prospective, current, and former customers. If, after reading this Privacy Statement, you still have questions about how we process personal data or about the contents of this Privacy Statement, you can of course contact us.
Who are we?
Bradley’s Tea Reinvented is a trading name of Axxent Masters in Tea B.V.
Axxent Masters in Tea B.V.
Avelingen West 50
4202 MV Gorinchem
The Netherlands
Chamber of Commerce number: 37127885
Website: https://bradleystea.com
Telephone: +31 (0)183 – 407490
E‑mail: info@masters-in-tea.com
To whom does this privacy statement apply?
This privacy statement applies to:
- visitors to our website
- (potential) business customers
- users of our customer account / webshop
- recipients of our business communications
Bradley’s focuses exclusively on B2B / professional customers.
Which personal data do we process?
- website visitors
- IP address
- browser and device data
- browsing behaviour on the website (via cookies, see cookie policy)
2. business customer accounts
first and last name
company name
business email address
business telephone number
billing and delivery address
VAT number
KVK-number
Payment details
Order history
Login details
Preferences
For what purposes do we use personal data?
We process personal data solely for:
- the creation and management of customer accounts
- the processing and delivery of orders
- invoicing and payment
- customer service and contact
- improving our website and services
- business marketing and communication
Legal bases (GDPR and Telecommunications Act)
Bradley’s processes personal data on the basis of:
- Performance of a contract
- Legal obligation
- Legitimate interests
- Consent (cookies and email newsletters)
Retention periods
We do not retain personal data for longer than necessary, unless a statutory retention obligation applies. Customer and order data: 7 years (legal obligation).
Marketing and contact data: for as long as the business relationship continues
Website data (cookies): see cookie policy (1 year)
Sharing data with third parties
We share personal data only with parties that are necessary for our services, such as:
- hosting and IT service providers;
- webshop software;
- payment providers (including Mocca d’Or);
- logistics partners (including Mocca d’Or);
- email and marketing tools.
Appropriate security measures and, where applicable, data processing agreements have been concluded with all these parties.
We do not sell personal data to third parties.
Transfers outside the European Economic Area
Personal data are in principle not processed outside the EEA. If a processor processes personal data outside the EEA, this is only permitted where appropriate safeguards have been agreed that provide a level of protection equivalent to the GDPR, for example through the use of Standard Contractual Clauses (SCCs) or the Data Privacy Framework.
Security
We take appropriate technical and organisational measures, including:
- SSL security
- Access restrictions
- personal user account with a strong password
- regular updates
Data subjects’ rights
You have the right to:
- to gain access to your data
- to have data rectified
- to have data erased
- to object to processing
- to transfer data
- to withdraw previously given consent
Requests can be submitted via our contact form on the website. We must verify your identity (to ensure the request genuinely comes from you). We may ask for additional information.
Upon receipt of the request, you will receive a response within one month.
Complaints
We are happy to assist you if you have any questions or complaints about the processing of your personal data. If we cannot resolve the matter together, you may also lodge a complaint with the Dutch Data Protection Authority as the supervisory authority for the GDPR.